Allianz Hedge Fund Partners (AllianzHFP) is the specialised multi-manager hedge fund platform of Allianz Dresdner Asset Management. Founded in 2001 by an investment team of highly qualified hedge fund professionals with a long track record of experience, AllianzHFP has offices in Geneva, New York, and San Francisco. AllianzHFP is part of the global Allianz Group, one of the world's largest financial services companies, with more than one trillion Euros under management.
As a new company, AllianzHFP required a complete corporate identity which could also be extended to their fund of hedge funds. Taking the AllianzHFP logo as a base, b-i developed the brand identity, collateral material and international launch campaign for AllianzHFP. Highlights of the work include:
branding - b-i collaborated with the client to gain a clear understanding of their business, their clientele, and the image that they were seeking to present to the world. The result was the design of a series of logos for AllianzHFP and for a family of hedge funds.
collateral development - In a very short period of time, we produced a full set of collateral materials, including stationary, business cards and electronic templates for all communications.
advertising campaign - b-i developed an introductory print campaign for global use, that would enable AllianzHFP to gain rapid brand awareness as a new, yet experienced, player in the industry. The company's logo and key competitive attributes constitute the main focus of the advertising.
