Alcoa chooses b-i for 2008 awards
For the 5th year running b-i have created a range of assets for Alcoa’s European employee recognition awards. This year as well as the main event poster and DVD materials, we created personalised invitations, table agendas and display materials for the actual event. b-i is Alcoa's agency of choice for the 2008 Awards.
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"We were extremely pleased with the creative, logistical and personalized support from BI for our 5th Annual IMPACT AWARDS. Since this was a benchmark occasion, our 5th year, we thought the event needed a more elegant touch/look & feel than the 4 previous years, while preserving the tradition of the past. I gave BI the color [burgundy], and they did the rest! BI's key account manager was in constant touch with us during the event preparation, treating the project like it was her own. The event itself was a smash success. We loved the design and are proud of what it looks like on the posters, DVD covers, dinner agendas and illuminated posters on the stage."

Thanks Nicky and team!

Dave Bouffard
Director Communications, Alcoa Europe