Nearly all our creative talent has come out of major advertising agencies, respected design studios or leading Web and multimedia consultancies. All are equally stimulated by the prospect of working in multi-disciplinary teams and sharing their know-how to contribute to the overall success of integrated projects.
Our creative development staff notably includes the following profiles:
art directors - provide the artistic guidance on our projects. One of their primary roles is to work closely with our clients during the initial phases of a project, in order to produce the creative brief, which serves as the blueprint for all the creative work to be developed, across all required media. The Art Director supervises the design team and also coordinates and leads the deliverable reviews. b-i Art Directors all have 10 or more years of experience in creative design, creative project management and brand development.
graphic designers - interpret the creative briefs and translate them into designs adapted to the selected media. Graphic Designers often also have the responsibility to follow through on the production of materials they design (e.g. with printers), in order to ensure that there is no loss of quality in the execution phase.
multimedia developers - b-i has excellent depth in multimedia development, whether oriented towards Web based applications (Flash, Shockwave) or CD/DVD based products (Director, Lingo, 3-D Studio Max, After-Effects, etc.). Our Multimedia Developers all have a very solid programming background (often mastering programming languages such as C++), but also have a strong creative flair and enjoy working directly with Graphic Designers and under the supervision of Art Directors.
copywriters and editors - provide content, translations and editing for all the materials we produce, whether online or off-line. They will also develop appropriate content style guidelines and editorial guidelines. Our content staff is multilingual and trained to work with Web content management systems (such as Interwoven TeamSite or Tridion DialogServer).
