Unlike many agencies that focus on one communications channel, we have built strong skills and have gained experience across a broad range of media. This means that we will always consider what is best in terms of the final result for our clients, considering all existing channels. It also means that our clients can more efficiently deploy marketing resources by reducing the number of agencies interpreting and presenting their brand(s).
Our branding & marketing solutions are as follows:
integrated branding
interactive marketing
content development & maintenance
integrated branding - A brand is the combination of product attributes, personality and values that a company, product or service can define itself by. A brand is what creates the emotional connection between the company and the customer. Branding ultimately represents the quality of the organisation's products and services in the eyes of the public.
Integrated branding means establishing a relationship between your brand(s) and your customers at each point of contact by delivering the right messages consistently across all communication channels. Whether it is the Web site that you visit for product information, an ad in a magazine, an annual report or the signage elements at the point of sale - each element of an integrated branding program will reinforce and extend the information and messaging delivered by the other marketing channels.
The key to effective branding lies in the ability to find a uniquely ownable brand value proposition, and translate that proposition into a simple, clear idea which is relevant to the target consumer. It must then be expressed consistently across each element of an integrated communications campaign, both off and on-line.
interactive marketing - Technologies like the World Wide Web, CD/DVD, email, cell phones, PDA's and interactive voice response have made multi-channel branding and marketing far more complex and challenging.
b-i helps its clients better leverage messaging and interactive channels, driving positive marketing results by improving customer acquisition and retention. We engage as early as initial identity design and concept and remain involved throughout the development, testing, launch and maintenance phases of interactive tools.
Beyond sales and promotion, interactive marketing is a powerful means to focus on customer relationships and build brand communities. b-i has a very strong experience in developing multimedia tools such as promotion games, interactive presentations, online surveys, online contests, database-driven promotions, e-learning modules and direct messaging campaigns (email, banners, etc.)
content development & maintenance - The importance of content and its regular updating tends to be very often overlooked, especially in the Internet space. Yet inadequate or outdated content can easily kill an otherwise very compelling branding effort.
At b-i, we put much emphasis on providing a professional level of editorial, copywriting, translation and localization skills to our clients.
Furthermore, we do not consider content as an independent discipline, but as part of the overall branding effort. The content must always reflect the personality of the brand, company or service. A Web site editorial style guide must always be in line with the general branding style guide defined for the Web site, as well as with the overall tone of voice that is present in offline communication, such as advertising and promotions.
Also when adapting a Web site or any piece of communication to another market, it is important to find the right tone and the right vocabulary which not only translate but really express the original message and respect the brand's personality.
Click here to view some examples of clients for whom we delivered branding & marketing solutions.
